Problem & Goal
This project’s main objective was not only to create a logo for a hypothetical brand but also to create elements that would go along with it such as online social media advertising. A mockup of a vehicle and also, merchandise for example clothing. My goal for this project was to step out from how generic cannabis dispensary logos can tend to look and give a more interesting color palette and overall aesthetic.
Strategy & Process
I began by sketching out ways to combine the name Dazed and the cannabis leaf together. Thus moving digitally and finalizing a logo I developed a flat vector of my vehicle wrap incorporating the tagline and design element associated with my logo. Then from there I organized a layout for a billboard and brought both of those designs onto mockups. Then moving into some merchandise I began styling work uniforms including our logo and design elements to bring in the overall brand identity. Lastly was created a realistic social media ad for Instagram and placed on a phone mockup to provide a sense of reality.
