The primary goal of this assignment was to design a hypothetical business, its logo as well as supporting materials such as online social media advertising, mockup of a vehicle as well as of products, including apparel. My intention was to use a more intriguing color scheme to break away from the typical way that logos for cannabis dispensaries often appear. I started by making rough sketches of ideas to incorporate the name Dazed and the cannabis leaf. Consequently, becoming digital and completing a logo.
