This project started first with developing a concept or product that we see in stores. I came up with Chiru Matcha Powder, an on-the-go ceremonial grade matcha infused with CBD to enhance matcha’s already calming effects. After various sketches and research on Japanese culture, I decided to stick with a soft and dark green color palette; they both bring balance to each other. From there this was brought to life digitally and the peace sign pattern and badge incorporate a chill fun vibe to this brand.
